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But Where Do I Post It - Social Media Training

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    ALISHA WILKINS: Alright. So!
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    Welcome to our social media training
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    for Tuesday, December 6th.
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    Um...
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    We are going to be talking about
    where to post content
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    when you like, don't know
    which channel to put it on,
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    when it comes to like Instagram Stories
    or feed posts or something.
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    But, before I get started,
    I just have a few housekeeping things.
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    So I'm going to share my screen.
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    Um...
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    There we go.
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    Alright!
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    Everybody can see that okay?
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    Sweet.
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    ALISHA: Just a few things.
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    You guys know that, um...
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    holidays can get kind of crazy
    around here.
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    I'll do my best to respond,
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    but obviously,
    I get that people are out,
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    and I'm going to be out,
    but, um, that's okay.
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    And then I wanted to see
    if anybody had any feedback
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    on the Instagram Story challenge.
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    If you liked it, if you didn't like it,
    did you do it?
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    Anything to add there?
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    I saw some people doing it...
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    PARTICIPANT: Yeah, I did it,
    I thought it was really fun.
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    I--I think the thing
    that makes me nervous about,
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    being more interactive on Stories
    is if people don't participate
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    in the new, like...I dunno, look lame?
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    But I was really pleasantly surprised
    with how much our audience
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    was willing to participate.
    So I'm glad that I did it for sure.
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    >> Yeah, so sometimes
    —this is terrible, but—
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    sometimes I do a Q&A,
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    and I know that
    I need to get some interaction,
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    and I want to show that we're an account
    that will respond to your stuff.
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    So I might ask a few questions in there
    just to show that like,
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    if you ask me a question on Instagram,
    our account will respond.
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    And that has-
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    I've done that a couple times,
    and as we've done more,
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    it's become more people
    asking the questions, rather than me.
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    So, if that's something
    that you're looking at,
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    trying to boost engagement
    that way, I would... I don't know.
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    I- I liked it just to show our reputation
    to our audience.
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    So, the next thing that I wanted
    to just have you think about
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    —you don't need to answer
    these two questions,
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    but just if you want to send me a message
    or a thought—
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    is what kind of Canva templates
    you would need?
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    Like, for posts
    that you're doing regularly.
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    I'm still working on the for-each ones.
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    And then if there's any feedback
    on the toolkits that I sent out,
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    I want to make sure that I'm helping you
    and not just like adding to your plate.
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    So, from what I've heard,
    everybody's liked them,
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    but if you wanna send me any feedback
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    about any templates you need,
    like, if you're like,
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    "Ow, I'm constantly posting,
    'We're closed for this holiday,'
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    or 'Now hiring,' or..."
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    You know, for-each events coming up,
    like livestock or something.
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    I am working on those.
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    So let's get going, um...
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    The kind of topic is "Where do I post it?"
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    And, the first thing that came to my mind
    was the part in The Grinch
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    where he's invited to the dinner
    and he said, "But what would I wear?"
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    And, I think that's kind of how we feel
    when we approach our social media is like,
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    "But what do I do with it?"
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    "I have this content, I have this post..."
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    And...
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    But what do I do with it
    now that I know I want to post it.
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    So...
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    This is just a reminder about
    the pillars of social media.
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    These are just my, y'know,
    gospel-according-to-Alisha-type pillars.
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    This is what I try to do
    when I'm creating a campaign,
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    when I'm doing social media,
    is to do one of these six things.
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    And if it doesn't fit here,
    then I don't do it,
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    or I try to make sure
    that I'm hitting these pillars.
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    Again, you can have your own
    for your brand
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    for your, uh, office.
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    It just all depends on
    what you want to do with it.
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    ALISHA: So, I've made these two graphics
    and they're a little wonky.
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    And I'm going to explain them.
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    But, we're going to go through, um...
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    "Where do I share that content?"
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    And I'm going to go through and talk
    about each different...
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    question you can ask yourself
    when you go to post something.
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    There--My camera seems kind of dirty.
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    Alright. So the first one is...
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    So, each--
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    Each slide's gonna talk about
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    whether you should do like
    a Reels or a video,
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    Stories, or a feed post.
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    And this is for all types of social media.
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    Facebook, Instagram, um, I think that's--
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    Yeah, those are the main two
    people are on.
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    Maybe TikTok, if you're on there.
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    So the thing to think about,
    when you're posting something
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    or you have this piece of content
    that you want to do something with.
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    You need to think about
    who do you want to reach.
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    If you want to find new followers,
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    if you want people to see your content
    and then come to your page,
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    new people are most likely
    gonna see your stuff
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    on a Reel or a video, or a feed post.
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    Especially if you boost it.
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    If not--If you don't boost it, it's fine.
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    They can still show up organically, but.
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    Reels tend
    to bring you the most...new eyes.
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    That might not necessarily, like--
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    They might not follow your page
    —you can't guarantee that—
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    but it's more likely to be seen
    by new people who don't know about,
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    um, your office, what you're offering,
    that kind of thing.
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    If you want current followers
    to know about an update...
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    Stories or a feed post is the best
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    'cause that's going to show up
    organically in their feed.
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    Obviously Reels are still great,
    videos are still awesome,
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    but this is kind of how I gauge, y'know,
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    "Who do I want to reach
    with this content?"
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    Then the next one is,
    "How long do I want it to last?"
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    So like, what's my shelf life
    for this piece of content?
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    If it's something that's short,
    sweet, doesn't need to be
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    saved on the page for a while,
    I would make it into a Story.
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    So if it's a quick update, a quick post.
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    Maybe just like a little tidbit
    of information like, um...
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    Something that doesn't need
    to be long-lasting, or it's--it's like...
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    bite-sized.
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    I just put it on Instagram Stories, and
    if I really want it to last longer though,
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    I can put it as a highlight.
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    If not, and I want it to be more evergreen
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    and people can, like,
    go through our profile and find it,
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    I'd do more long-lasting.
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    So for instance, if it's a short story...
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    um, content.
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    So something like tips for...
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    writing thank-you notes,
    in a livestock setting.
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    Or, "Here's a quick update about..."
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    "this event that's going on,"
    I put it in Stories.
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    But if it's something I want
    people to continue looking at,
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    for instance, our hours, or,
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    like, important dates,
    I put it in my feed.
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    And you can always share your feed post
    to your Story if you want to.
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    Another question I like to think is like,
    "What kind of content is it?"
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    So, is it entertaining,
    in-depth, short updates, photos?
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    So if they're photos from the event,
    I share it in the feed.
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    If they're photos at the event,
    —like the event's actually going on—
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    I put it on Instagram Stories.
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    If it's a link, um...
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    This is kind of how I gauge what I-
    where I want it to be.
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    Now you notice on entertaining,
    it can go anywhere because it really just-
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    Entertainment and kind of fun
    can go basically anywhere.
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    If it's longer, more in-depth
    information...
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    carousel posts do super well on Instagram.
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    If it's just short updates,
    a quick Reel, like bite-sized--
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    So the attention span
    of a Reel is like, this little,
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    but people are willing to read posts
    that are longer
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    if they're like, a feed
    rather than a video.
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    So that's kind of that part,
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    is, "What kind of content is it?"
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    And then the next part is,
    "What do I want people to do with it?"
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    This is one of my main questions
    I ask when I get content is,
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    "Do I want people to just know?
    Do I want them to share and save it?"
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    Or do they want them to engage with me?
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    Um, and we're--
    I'm going to go over an example
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    of how I planned out content
    for this month
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    so you can see this in action, but.
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    If I know that this
    is a very likely infographic to be sha--
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    like, information to be shared,
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    I'm going to put it as
    a feed post or a Reel.
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    If it's just a quick Be-Informed that I--
    I don't think people will share that much,
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    I just put it on Stories.
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    If I want-- like,
    Megan was talking about,
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    "I want people to engage
    with me a little bit more."
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    Stories tends to get more
    audience engagement
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    than like, a post
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    —at least in my experience
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    with our main account.
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    And I should have put this caveat
    at the beginning, but...
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    Every page is going to be
    a little different
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    and you're going to have to
    figure out what works for you.
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    And, um...
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    These are just
    some base guidelines for you.
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    Okay. So then the next is,
    "Where do I want it to show up and live?"
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    Meaning like, when people get
    on the social media profile,
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    where do I want them to see it?
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    And so if you want it at the top
    of the Instagram or Facebook page,
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    Stories are always at the top.
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    If you want it just in the newsfeed
    as they're scrolling,
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    then a Reel or a post.
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    And then the FYP is the
    For You page on Reels.
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    That's again, new people
    who don't know your--your--
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    who don't follow you,
    but they follow like-accounts.
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    And so they might see your stuff
    as they're scrolling through Reels.
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    Another thing I ask is,
    "What is the goal of my piece?"
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    So, is it to get new leads, new followers?
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    Is it to build my relationships?
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    Is it to promote things?
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    And these are all questions you can ask,
    like, while you're um...
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    creating the content that'll help, y'know.
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    What size do I need to do?
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    Should it be text?
    Should it be video?
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    Again, you can kind of tweak it
    to how your audience is gonna be.
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    So! I wanted to just show you real quick.
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    So this is...
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    the calendar
    that I used to get content
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    from faculty and staff for December,
    which is food month.
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    So I took our most popular,
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    like, YouTube videos and website articles,
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    and I kind of did a few new topics
    based on those views.
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    And I said, "Here's the medium
    that I want them to deliver it to me in."
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    So I kind of, went through and said, okay,
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    if it's a recipe,
    videos with recipes do really good.
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    So I'm going to make that
    into, like, a video.
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    If it's just like chronic pain
    and nutrition,
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    that's really interesting to us,
    but I know our audience
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    is not likely to share it.
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    They are likely to just read it
    and log it away.
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    Versus like an Instant Pot hack
    —or electric programable--anyway—
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    c-cooker hack, people are more likely
    to share that and save it.
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    So, this is kind of
    what it looked like afterwards.
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    So then I went through on the right
    —you can see it says posting method—
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    and I said, okay, I know that...
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    a Reel with a spaghetti squash recipe
    is going to do really well
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    because I can get new people
    to follow us.
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    People watch cooking videos
    all the time on social media.
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    And they'll save it,
    and they'll engage with it.
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    And so that's why I chose a Reel
    for spaghetti squash.
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    Versus, like, a smoothie hack,
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    a Story that's just kind of short lived.
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    Fun, tidbit information
    felt better than a Reel to me.
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    Just based on our audience.
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    As well as, like,
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    the mindful eating.
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    I felt like more people
    are aware of that phrase.
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    And so I didn't feel the need
    to put something out there new,
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    but almost just to remind people
    that we do have experts in this topic.
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    So, [sighing] it's kind of--
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    about knowing your audience.
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    Knowing what things are going to act--
    interact with and things they won't,
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    and then finding a good balance of like,
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    being able to share your content,
    but also engaging with them.
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    So, with that said,
    I just was going to open up to Q&A.
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    And I saw
    we had some chats going while I was...
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    talking.
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    Oh, I like that idea, Tessa.
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    Tessa said to have Story templates.
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    Easy.
    I can totally do something like that.
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    And then, Kylie,
    I have done a Reels tutorial,
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    and you can see that.
    I can send you a link later, but!
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    I'm going to write this down, Tessa,
    'cause that was a good idea.
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    Are there any questions about
    where do I put that content?
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    PARTICIPANT: And Alisha,
    can I just clarify on the templates?
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    Like, the template would be great.
    And then we can add the, like...
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    like, the engagement piece,
    like, ask us a question
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    or those sorts of things on top of it?
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    >> I like that.
    >> But then if it's already designed,
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    we can--it makes it a lot easier.
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    >> Absolutely.
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    I think that's great.
    So it's like...
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    "What's your favorite holiday food?"
    or whatever, and you put the graphic...
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    on, like, the sticker on it.
    Does that make sense?
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    >> Right, yeah!
    Like, we can add the stickers.
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    [stammering]
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    And like, "How you did the challenge,"
    or if you had, like, the This-Or-That.
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    Like, I noticed you and I both did
    a This-Or-That for Thanksgiving.
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    I'm like, "Oh, I could've just used hers
    and added our own thing."
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    So anyway.
    >> Yeah! I can do that.
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    And I love using templates on Canva
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    because then
    you can make it your own if you want to,
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    or you can leave it with what I designed, but.
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    Anyway.
    Okay.
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    Are there any questions?
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    ...Or thoughts about where do I post it?
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    I know it's so-
    it can seem really overwhelming, but
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    that's why I will shend out...
    [stammering] Send.
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    I will send out these graphics
    that just can help guide you a little bit.
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    If you're super confused as to
    "where do I put this?" You know,
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    and there's not one
    that's better than the others.
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    I think that's the other thing is,
    you have to understand is that
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    they're all good.
    It's just about your goals. So.
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    Participant: Is there a reason that you
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    couldn't use your content twice?
    Like to do it as a like-
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    So the other day
    we had our sock gnomes for each.
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    They made sock gnomes, and I posted
    a couple things that night on our stories
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    just because that's like,
    we did this tonight.
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    And then a few days later I posted like,
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    A carousel post that had multiple photos
    of that same event.
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    >> No, totally.
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    You should like- reusing content
    I think is one of the most
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    under-used strategies
    when it comes to social media.
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    So I might do a Facebook Live
    with someone.
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    And Alice, I'll get to your question.
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    And then later take a bite sized
    quote from it to make it into a graphic.
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    Does that make sense?
    >> Yeah.
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    >> So that's what the beauty of
    social media is, is especially like
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    you can recycle content
    and it's still really fresh and new.
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    That's why I like if you look at my...
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    subjects for this month,
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    all I did was look at our most popular
    YouTube and website...
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    uh, viewed articles or videos.
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    And that's how I chose
    my topics, is because I know
  • 15:26 - 15:29
    these are the things
    that are already interesting our audience
  • 15:29 - 15:32
    or interest,
    like our audience, is engaging with.
  • 15:32 - 15:37
    So how can I repurpose that content
    in a new, fresh way that they stay engaged
  • 15:37 - 15:42
    while adding in a few things that I think
    might, just based on trends and stuff, so.
  • 15:43 - 15:45
    Um, Alice,
    I might have to look into that for you.
  • 15:45 - 15:50
    I don't know off the top of my head,
    so I might chat you later privately.
  • 15:53 - 15:55
    And see why...
  • 15:57 - 15:59
    it said that....
  • 16:00 - 16:02
    Yeah, that's kind of interesting.
  • 16:02 - 16:05
    Do you mean, like, in the comment
    or in, like, the caption?
  • 16:05 - 16:08
    Y'know, I'll just--
    I'll message you, Alice.
  • 16:08 - 16:09
    I'll talk to you later.
    [chuckles]
  • 16:12 - 16:15
    Okay.
    Is there anything else?
  • 16:15 - 16:18
    Participant: You're still muted, Alice.
  • 16:18 - 16:19
    >> Oh thank you.
  • 16:20 - 16:22
    Alice: Sorry I said, Yeah,
  • 16:22 - 16:26
    if you could just email me
    I'll- I'll be doing a live video
  • 16:26 - 16:30
    at 11:00 today
    so I'll see if it continues and-
  • 16:30 - 16:33
    >> Okay.
    >> yeah, just send me a message, thanks.
  • 16:33 - 16:35
    >> Okay.
  • 16:37 - 16:39
    Alright, I will send out this...
  • 16:40 - 16:43
    Graphic.
    In both ways, because I didn't know...
  • 16:44 - 16:47
    the arrows got really overwhelming to me.
    [chuckling]
  • 16:49 - 16:51
    I hope this is helpful.
  • 16:51 - 16:54
    Just to help you think about
    where you want it.
  • 16:54 - 16:57
    And like Tessa said,
    you can use things multiple times.
  • 16:57 - 17:00
    Like, there's no reason why
    you can't post something on your feed,
  • 17:00 - 17:02
    and then share the post in your stories.
  • 17:03 - 17:05
    Y'know, or share something
    while you're at the event,
  • 17:05 - 17:08
    and then later post
    the final pictures of it.
  • 17:08 - 17:09
    Like I do that all the time.
  • 17:09 - 17:10
    You do like a behind the scenes
  • 17:10 - 17:14
    while the event's going on,
    and then later you post the picture. So,
  • 17:16 - 17:19
    ultimately it just comes down
    to what's going to work best
  • 17:19 - 17:21
    for your audience.
    So, um,
  • 17:22 - 17:24
    I don't have a topic for next month.
  • 17:24 - 17:28
    If there's anybody who has a burning
    desire to learn something,
  • 17:29 - 17:32
    um, shoot me a message
    and we can go off of that.
  • 17:32 - 17:35
    These have been super fun this year, even
  • 17:35 - 17:38
    despite all of the crazy maternal stuff
    that I was...
  • 17:39 - 17:41
    um, going through.
    So I appreciate everybody.
  • 17:41 - 17:44
    I'm going to stop this...
  • 17:46 - 17:49
    So thanks for coming
    this week- or this month,
  • 17:49 - 17:52
    and I will just see you guys later.
Title:
But Where Do I Post It - Social Media Training
Description:

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Video Language:
English
Duration:
18:02

English subtitles

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