But Where Do I Post It - Social Media Training

ALISHA WILKINS: Alright. So!

Welcome to our social media training

for Tuesday, December 6th.

Um...

We are going to be talking about
where to post content

when you like, don't know
which channel to put it on,

when it comes to like Instagram Stories
or feed posts or something.

But, before I get started,
I just have a few housekeeping things.

So I'm going to share my screen.

Um...

There we go.

Alright!

Everybody can see that okay?

Sweet.

ALISHA: Just a few things.

You guys know that, um...

holidays can get kind of crazy
around here.

I'll do my best to respond,

but obviously,
I get that people are out,

and I'm going to be out,
but, um, that's okay.

And then I wanted to see
if anybody had any feedback

on the Instagram Story challenge.

If you liked it, if you didn't like it,
did you do it?

Anything to add there?

I saw some people doing it...

PARTICIPANT: Yeah, I did it,
I thought it was really fun.

I--I think the thing
that makes me nervous about,

being more interactive on Stories
is if people don't participate

in the new, like...I dunno, look lame?

But I was really pleasantly surprised
with how much our audience

was willing to participate.
So I'm glad that I did it for sure.

>> Yeah, so sometimes
—this is terrible, but—

sometimes I do a Q&A,

and I know that
I need to get some interaction,

and I want to show that we're an account
that will respond to your stuff.

So I might ask a few questions in there
just to show that like,

if you ask me a question on Instagram,
our account will respond.

And that has-

I've done that a couple times,
and as we've done more,

it's become more people
asking the questions, rather than me.

So, if that's something
that you're looking at,

trying to boost engagement
that way, I would... I don't know.

I- I liked it just to show our reputation
to our audience.

So, the next thing that I wanted
to just have you think about

—you don't need to answer
these two questions,

but just if you want to send me a message
or a thought—

is what kind of Canva templates
you would need?

Like, for posts
that you're doing regularly.

I'm still working on the for-each ones.

And then if there's any feedback
on the toolkits that I sent out,

I want to make sure that I'm helping you
and not just like adding to your plate.

So, from what I've heard,
everybody's liked them,

but if you wanna send me any feedback

about any templates you need,
like, if you're like,

"Ow, I'm constantly posting,
'We're closed for this holiday,'

or 'Now hiring,' or..."

You know, for-each events coming up,
like livestock or something.

I am working on those.

So let's get going, um...

The kind of topic is "Where do I post it?"

And, the first thing that came to my mind
was the part in The Grinch

where he's invited to the dinner
and he said, "But what would I wear?"

And, I think that's kind of how we feel
when we approach our social media is like,

"But what do I do with it?"

"I have this content, I have this post..."

And...

But what do I do with it
now that I know I want to post it.

So...

This is just a reminder about
the pillars of social media.

These are just my, y'know,
gospel-according-to-Alisha-type pillars.

This is what I try to do
when I'm creating a campaign,

when I'm doing social media,
is to do one of these six things.

And if it doesn't fit here,
then I don't do it,

or I try to make sure
that I'm hitting these pillars.

Again, you can have your own
for your brand

for your, uh, office.

It just all depends on
what you want to do with it.

ALISHA: So, I've made these two graphics
and they're a little wonky.

And I'm going to explain them.

But, we're going to go through, um...

"Where do I share that content?"

And I'm going to go through and talk
about each different...

question you can ask yourself
when you go to post something.

There--My camera seems kind of dirty.

Alright. So the first one is...

So, each--

Each slide's gonna talk about

whether you should do like
a Reels or a video,

Stories, or a feed post.

And this is for all types of social media.

Facebook, Instagram, um, I think that's--

Yeah, those are the main two
people are on.

Maybe TikTok, if you're on there.

So the thing to think about,
when you're posting something

or you have this piece of content
that you want to do something with.

You need to think about
who do you want to reach.

If you want to find new followers,

if you want people to see your content
and then come to your page,

new people are most likely
gonna see your stuff

on a Reel or a video, or a feed post.

Especially if you boost it.

If not--If you don't boost it, it's fine.

They can still show up organically, but.

Reels tend
to bring you the most...new eyes.

That might not necessarily, like--

They might not follow your page
—you can't guarantee that—

but it's more likely to be seen
by new people who don't know about,

um, your office, what you're offering,
that kind of thing.

If you want current followers
to know about an update...

Stories or a feed post is the best

'cause that's going to show up
organically in their feed.

Obviously Reels are still great,
videos are still awesome,

but this is kind of how I gauge, y'know,

"Who do I want to reach
with this content?"

Then the next one is,
"How long do I want it to last?"

So like, what's my shelf life
for this piece of content?

If it's something that's short,
sweet, doesn't need to be

saved on the page for a while,
I would make it into a Story.

So if it's a quick update, a quick post.

Maybe just like a little tidbit
of information like, um...

Something that doesn't need
to be long-lasting, or it's--it's like...

bite-sized.

I just put it on Instagram Stories, and
if I really want it to last longer though,

I can put it as a highlight.

If not, and I want it to be more evergreen

and people can, like,
go through our profile and find it,

I'd do more long-lasting.

So for instance, if it's a short story...

um, content.

So something like tips for...

writing thank-you notes,
in a livestock setting.

Or, "Here's a quick update about..."

"this event that's going on,"
I put it in Stories.

But if it's something I want
people to continue looking at,

for instance, our hours, or,

like, important dates,
I put it in my feed.

And you can always share your feed post
to your Story if you want to.

Another question I like to think is like,
"What kind of content is it?"

So, is it entertaining,
in-depth, short updates, photos?

So if they're photos from the event,
I share it in the feed.

If they're photos at the event,
—like the event's actually going on—

I put it on Instagram Stories.

If it's a link, um...

This is kind of how I gauge what I-
where I want it to be.

Now you notice on entertaining,
it can go anywhere because it really just-

Entertainment and kind of fun
can go basically anywhere.

If it's longer, more in-depth
information...

carousel posts do super well on Instagram.

If it's just short updates,
a quick Reel, like bite-sized--

So the attention span
of a Reel is like, this little,

but people are willing to read posts
that are longer

if they're like, a feed
rather than a video.

So that's kind of that part,

is, "What kind of content is it?"

And then the next part is,
"What do I want people to do with it?"

This is one of my main questions
I ask when I get content is,

"Do I want people to just know?
Do I want them to share and save it?"

Or do they want them to engage with me?

Um, and we're--
I'm going to go over an example

of how I planned out content
for this month

so you can see this in action, but.

If I know that this
is a very likely infographic to be sha--

like, information to be shared,

I'm going to put it as
a feed post or a Reel.

If it's just a quick Be-Informed that I--
I don't think people will share that much,

I just put it on Stories.

If I want-- like,
Megan was talking about,

"I want people to engage
with me a little bit more."

Stories tends to get more
audience engagement

than like, a post

—at least in my experience

with our main account.

And I should have put this caveat
at the beginning, but...

Every page is going to be
a little different

and you're going to have to
figure out what works for you.

And, um...

These are just
some base guidelines for you.

Okay. So then the next is,
"Where do I want it to show up and live?"

Meaning like, when people get
on the social media profile,

where do I want them to see it?

And so if you want it at the top
of the Instagram or Facebook page,

Stories are always at the top.

If you want it just in the newsfeed
as they're scrolling,

then a Reel or a post.

And then the FYP is the
For You page on Reels.

That's again, new people
who don't know your--your--

who don't follow you,
but they follow like-accounts.

And so they might see your stuff
as they're scrolling through Reels.

Another thing I ask is,
"What is the goal of my piece?"

So, is it to get new leads, new followers?

Is it to build my relationships?

Is it to promote things?

And these are all questions you can ask,
like, while you're um...

creating the content that'll help, y'know.

What size do I need to do?

Should it be text?
Should it be video?

Again, you can kind of tweak it
to how your audience is gonna be.

So! I wanted to just show you real quick.

So this is...

the calendar
that I used to get content

from faculty and staff for December,
which is food month.

So I took our most popular,

like, YouTube videos and website articles,

and I kind of did a few new topics
based on those views.

And I said, "Here's the medium
that I want them to deliver it to me in."

So I kind of, went through and said, okay,

if it's a recipe,
videos with recipes do really good.

So I'm going to make that
into, like, a video.

If it's just like chronic pain
and nutrition,

that's really interesting to us,
but I know our audience

is not likely to share it.

They are likely to just read it
and log it away.

Versus like an Instant Pot hack
—or electric programable--anyway—

c-cooker hack, people are more likely
to share that and save it.

So, this is kind of
what it looked like afterwards.

So then I went through on the right
—you can see it says posting method—

and I said, okay, I know that...

a Reel with a spaghetti squash recipe
is going to do really well

because I can get new people
to follow us.

People watch cooking videos
all the time on social media.

And they'll save it,
and they'll engage with it.

And so that's why I chose a Reel
for spaghetti squash.

Versus, like, a smoothie hack,

a Story that's just kind of short lived.

Fun, tidbit information
felt better than a Reel to me.

Just based on our audience.

As well as, like,

the mindful eating.

I felt like more people
are aware of that phrase.

And so I didn't feel the need
to put something out there new,

but almost just to remind people
that we do have experts in this topic.

So, [sighing] it's kind of--

about knowing your audience.

Knowing what things are going to act--
interact with and things they won't,

and then finding a good balance of like,

being able to share your content,
but also engaging with them.

So, with that said,
I just was going to open up to Q&A.

And I saw
we had some chats going while I was...

talking.

Oh, I like that idea, Tessa.

Tessa said to have Story templates.

Easy.
I can totally do something like that.

And then, Kylie,
I have done a Reels tutorial,

and you can see that.
I can send you a link later, but!

I'm going to write this down, Tessa,
'cause that was a good idea.

Are there any questions about
where do I put that content?

PARTICIPANT: And Alisha,
can I just clarify on the templates?

Like, the template would be great.
And then we can add the, like...

like, the engagement piece,
like, ask us a question

or those sorts of things on top of it?

>> I like that.
>> But then if it's already designed,

we can--it makes it a lot easier.

>> Absolutely.

I think that's great.
So it's like...

"What's your favorite holiday food?"
or whatever, and you put the graphic...

on, like, the sticker on it.
Does that make sense?

>> Right, yeah!
Like, we can add the stickers.

[stammering]

And like, "How you did the challenge,"
or if you had, like, the This-Or-That.

Like, I noticed you and I both did
a This-Or-That for Thanksgiving.

I'm like, "Oh, I could've just used hers
and added our own thing."

So anyway.
>> Yeah! I can do that.

And I love using templates on Canva

because then
you can make it your own if you want to,

or you can leave it with what I designed, but.

Anyway.
Okay.

Are there any questions?

...Or thoughts about where do I post it?

I know it's so-
it can seem really overwhelming, but

that's why I will shend out...
[stammering] Send.

I will send out these graphics
that just can help guide you a little bit.

If you're super confused as to
"where do I put this?" You know,

and there's not one
that's better than the others.

I think that's the other thing is,
you have to understand is that

they're all good.
It's just about your goals. So.

Participant: Is there a reason that you

couldn't use your content twice?
Like to do it as a like-

So the other day
we had our sock gnomes for each.

They made sock gnomes, and I posted
a couple things that night on our stories

just because that's like,
we did this tonight.

And then a few days later I posted like,

A carousel post that had multiple photos
of that same event.

>> No, totally.

You should like- reusing content
I think is one of the most

under-used strategies
when it comes to social media.

So I might do a Facebook Live
with someone.

And Alice, I'll get to your question.

And then later take a bite sized
quote from it to make it into a graphic.

Does that make sense?
>> Yeah.

>> So that's what the beauty of
social media is, is especially like

you can recycle content
and it's still really fresh and new.

That's why I like if you look at my...

subjects for this month,

all I did was look at our most popular
YouTube and website...

uh, viewed articles or videos.

And that's how I chose
my topics, is because I know

these are the things
that are already interesting our audience

or interest,
like our audience, is engaging with.

So how can I repurpose that content
in a new, fresh way that they stay engaged

while adding in a few things that I think
might, just based on trends and stuff, so.

Um, Alice,
I might have to look into that for you.

I don't know off the top of my head,
so I might chat you later privately.

And see why...

it said that....

Yeah, that's kind of interesting.

Do you mean, like, in the comment
or in, like, the caption?

Y'know, I'll just--
I'll message you, Alice.

I'll talk to you later.
[chuckles]

Okay.
Is there anything else?

Participant: You're still muted, Alice.

>> Oh thank you.

Alice: Sorry I said, Yeah,

if you could just email me
I'll- I'll be doing a live video

at 11:00 today
so I'll see if it continues and-

>> Okay.
>> yeah, just send me a message, thanks.

>> Okay.

Alright, I will send out this...

Graphic.
In both ways, because I didn't know...

the arrows got really overwhelming to me.
[chuckling]

I hope this is helpful.

Just to help you think about
where you want it.

And like Tessa said,
you can use things multiple times.

Like, there's no reason why
you can't post something on your feed,

and then share the post in your stories.

Y'know, or share something
while you're at the event,

and then later post
the final pictures of it.

Like I do that all the time.

You do like a behind the scenes

while the event's going on,
and then later you post the picture. So,

ultimately it just comes down
to what's going to work best

for your audience.
So, um,

I don't have a topic for next month.

If there's anybody who has a burning
desire to learn something,

um, shoot me a message
and we can go off of that.

These have been super fun this year, even

despite all of the crazy maternal stuff
that I was...

um, going through.
So I appreciate everybody.

I'm going to stop this...

So thanks for coming
this week- or this month,

and I will just see you guys later.