This summer, fatherhood takes flight. Fathers Incorporated joins Universal Pictures and Ad Council to amplify the message of showing up for your child—no matter what.

In a stunning new live-action reimagining of *How to Train Your Dragon*, the emotional heart of the story lies in the evolving bond between Hiccup and his father, Stoick. Universal Pictures, recognizing the powerful message about fatherhood embedded in the film, has partnered with the **Ad Council** and **Fathers Incorporated** to launch a PSA campaign celebrating active fatherhood.

*'This story isn’t just cinematic—it’s personal,'* says **Kenneth Braswell**, CEO of Fathers Incorporated. *'It reminds us that the moments that shape our children the most often come not from what we say but from simply being there and showing up.'*

The PSA is part of the broader **Fatherhood Involvement campaign**, aiming to empower fathers across the country to remain committed, confident, and connected. The partnership represents a cultural alignment that elevates the importance of presence over perfection.

**Visit:** https://www.welcometoberk.com/ for more about the film and https://fathersincorporated.com/ to learn more about the mission of Fathers Incorporated.

About the Campaign
Fathers Incorporated, in partnership with the Ad Council and Universal Pictures, is amplifying the emotional message of fatherhood from *How to Train Your Dragon*. The PSA campaign encourages dads to show up—especially when it's difficult—and emphasizes that fatherhood is about presence, not perfection. The campaign supports the ongoing Fatherhood Involvement initiative, a nationwide effort to uplift and empower fathers through messaging, resources, and cultural collaboration.

About Fathers Incorporated
Founded by **Kenneth Braswell**, Fathers Incorporated is a national nonprofit dedicated to elevating the critical role of fathers through advocacy, education, and direct service programs. The organization produces the *I Am Dad Podcast* and collaborates with national partners to promote healthy father engagement and transformative family narratives.

Connect with Fathers Incorporated:
- Website: https://fathersincorporated.com/
- Instagram: https://www.instagram.com/fathersincorporated/
- LinkedIn: https://www.linkedin.com/company/fathersincorporated/
- Facebook: https://www.facebook.com/FathersIncorporated
- X: https://x.com/Fathersincorp

Hashtags:
#Fatherhood #HowToTrainYourDragon #FathersIncorporated #Parenting #PSACampaign #AdCouncil #StoickAndHiccup #JustShowUp #ActiveDads #IAmDadPodcast