✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault

✎ Check out my NEWEST video: https://goo.gl/E0eE6m

✎ Harley Finkelstein, President of Shopify, returns to share deep, tactical wisdom for entrepreneurs building personal brands, launching e-commerce stores, and building real community. In this conversation with Movement Makers, he talks about why now is the golden age of entrepreneurship, why building in public matters more than ever, and how Shopify isn’t just a tool—it’s a mission to make business accessible for everyone. You’ll hear why Harley believes your personal brand is more powerful than your corporate one and how showing up, even when it’s “cringe,” is the path to growth.

✎ We dive into Harley’s early days—from DJing weddings at 15 to building Firebelly Tea to launching his podcast “Big Shot.” He opens up about what drives him, how he thinks about platforms like YouTube and Spotify, and the surprising importance of handwritten notes and gamification. He also shares insights on Shopify’s biggest success stories like Gymshark, Figs, and Fashion Nova—brands that started small and went massive without waiting for permission.

✎ You’ll also hear tactical questions from real entrepreneurs: how to retain students in a dance school, how to build brand loyalty with older clients, and when it’s the right time to take on investors. Whether you’re just starting or already scaling, Harley’s mindset, stories, and frameworks will give you tools to move forward. If you're serious about building a mission-driven brand and living your life's work, this is a conversation you won’t want to miss.

★ BOOKS ★
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• 254 Confidence: https://amzn.to/3jdh9c2

★ RECOMMENDED VIDEOS FOR YOU ★
If you liked this video, you'll love these ones:
• Start MAKING MONEY Right NOW! | Harley Finkelstein Interview - https://youtu.be/2tkncUUehlM
• Start with the perfect EXPERIENCE - Brian Chesky (@bchesky) - #Entspresso - https://youtu.be/H9cKh4I9eNY
• Mark Zuckerberg's Top 10 Rules: Lessons from the Visionary Behind Facebook! - https://youtu.be/z-iPd4vLV7I

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Thank you for watching - I really appreciate it :)
Much love,
Evan
#Believe