Module 4 Design Thinking Activity Instructions _ Lecture (1) 0 - 4m 31s

Hello students,

and welcome to Module 4

of our
Intro to Entrepreneurship class.

This week,
we're doing a design thinking activity,

so I'm going to spend
a little bit of time

explaining
exactly what you're doing.

You will be engaging
in this activity

and then completing
this week's discussion.

Just a friendly reminder
to stay on track

using your course schedule,

with all of the different assignments,
discussions and quizzes.

If you ever have any questions,

don't hesitate to email me

or use my appointment calendar

that's under my picture
on the course home page

to set up a time to meet.

I've been meeting
with several of you,

and it's really great
to get to engage.

So, this week,
you are, as always,

reviewing your lesson
and practice in Module 4.

We're going to go
over the design thinking activity

here in just a minute.

You've already read the chapter
for the week.

There are a few more questions
for you

in this week's quiz related
to Chapter 4.

The other thing that you need to be
finishing up this week

is you need to find a person
to interview

for the midterm project,

which is
the Entrepreneur Interview Assignment.

Next week, you are turning
in a five-point assignment

that simply tells me
who you're interviewing,

what company they founded,

or what company
they have a leadership position in,

and you know, what they do,
just very briefly.

And then you need to put together

at least 12 interview questions.

If you take a look

at the entrepreneur interview
report instructions,

you'll see there's lots
of potential questions in there

you can pull from, you can tweak them,

you can add your own.

That's what is due next week.

If you need help finding somebody to interview,

I need you to email me today, ASAP.

It will take me a few days

to, um, to get people arranged if you need some help.

Great.

And then in three weeks,

you will be turning in the report,

which is a paper where you are writing a summary

of your interview with an entrepreneur

or a person in leadership in a company.

You're asked-- this is 1,000 word paper,

and you need to make sure that you include a research citation

for the interview.

So this week, we're focusing

on a real-life practice that occurs

in companies and social ventures all over the world.

It's called "design thinking,"

and this is a process

that helps a team of people, a group of people,

um, who maybe employ-- who are colleagues,

who are working together on a team,

to identify a problem

or an unmet need that exists,

and to start to create market-based solutions

to those problems.

You are completing a design thinking activity on your own

using the provided design thinking worksheet.

I'm going to pop over here

and show that to you very quickly,

um, just a sec.

So this design thinking,

um...

worksheet...

was, um, I've developed it for you

based on the work from the Stanford Design School.

This will provide you a step-by-step process,

which I'm also going to narrate you through here

for the next 5 to 10 minutes, okay?

So you need to find somebody in your life to interview.

That's how this whole thing starts, okay?

It can be anybody, it can

be a friend, a family member, a colleague, a spouse,

whatever, and you're just looking to identify a simple

but straightforward problem that they personally experience.

It can be anything.

In this week's lesson in practice, you're going

to watch a couple videos, one from Jane Chen,

who was a student at Stanford,

went overseas and uncovered a problem

that she and her team then have been working to solve,

and there's-- actually, she turned it into a business, okay?