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♪ [music] ♪
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This is a story of three guitarists
in the 1960S
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and how one embraced technology
to change music forever,
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and if you listen closely,
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you hear a lesson
reverberating into the present.
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When faced with something
new and revolutionary,
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do you embrace it or dismiss it?
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Our story begins in the 1950s,
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as rock and roll explodes onto the scene.
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Rock guitars of that era sound like this.
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♪ [music] ♪
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Or this.
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♪ [music] ♪
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But by 1967,
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the sound of rock and roll
is about to change.
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That's when VOX Amps
releases the wah-wah pedal,
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a device that could make a guitar
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♪ [music] ♪
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sing like a trumpet.
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♪ [music] ♪
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Instead of...
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♪ [music] ♪
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...your guitar can sound like...
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♪ [music] ♪
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Pretty cool, right?
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♪ [music] ♪
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As a promotional tool,
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VOX Amps gives a wah-wah pedal
to our first guitarist,
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Johnny Echols.
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He plays lead guitar in Love,
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a popular rock and roll band.
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Echols gives the pedal a try.
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But instead of hearing a trumpet...
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♪ [music] ♪
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...or even a guitar...
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♪ [music] ♪
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...all he hears is the wails
of dying sheep.
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(sheep baaing)
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So he dismisses the pedal.
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Our second guitarist is Jimmy James,
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a friend of Echols
and a backup guitar player.
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Echols describes Jimmy James
as a journeyman.
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He carries equipment and plays bit parts
in Little Richard's stage shows.
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Jimmy James never finished high school,
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but he's a lifelong learner
and an avid sci-fi reader.
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So when he gets his hands
on a wah-wah pedal,
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he's much more eager than Echols
to try it out.
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And what about our third guitarist?
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You might know him better as Jimi Hendrix.
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Hendrix gains fame in the late 1960s
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for his incredible play
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and never-been-done-before far-out sound.
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♪ [music] ♪
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Audiences can't stop raving.
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He is the greatest guitar player
in the world.
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Echols goes to a Jimi Hendrix concert
to see what all the fuss is about.
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When Hendrix steps to the stage,
Echols can't believe it.
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Yes, Jimi Hendrix is indeed,
as advertised,
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the greatest guitar player in the world.
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But what he truly can't believe
is that Jimi Hendrix is Jimi James!
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The journeyman he once knew
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had transformed himself
into a musical powerhouse
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by relentlessly embracing
and practicing with new technology.
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Hendrix was among the first
to use the VOX wah-wah pedal,
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the fuzz tone pedal, and the Marshall amp.
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He went so far as to hire
an engineer to modify pedals,
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achieving even wilder sounds.
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Echol's initial reaction
to the wah-wah pedal is natural.
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New technology can be overwhelming,
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and in the short term,
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it feels easier to dismiss it.
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Think about new inventions from the past
and the visionaries who embraced them.
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Take the steam engine.
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While many saw it as just a tool
for pumping water out of mines,
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engineer Richard Trevithick
saw something more.
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What if these machines
could carry us further than any horse?
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Through relentless experimentation,
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he created the first
steam-powered locomotive in 1804,
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carving the path
for the railroad revolution.
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This same spirit of embracing
new technology
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emerged again with the birth of computing.
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As a Navy Lieutenant in World War II,
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Grace Hopper worked
with one of the world's first computers,
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a room-sized machine
computing endless equations
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for naval weapons and equipment.
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While others just saw
a massive calculator,
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Hopper envisioned computers
doing much more.
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Her pioneering work on compilers
and programming languages
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helped transform computers
from specialized machines
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into platforms for creating the software
that powers today's world.
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As the Internet emerged,
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another opportunity arose
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for those willing to embrace
something new.
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Working on Wall Street,
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Jeff Bezos noticed web usage
doubling every few months.
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While others saw a way to send emails,
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he envisioned a global marketplace
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where anyone could buy anything, anywhere.
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Starting with just selling books
from his garage,
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he built Amazon into a company
that transformed how the world shops.
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Those who embraced change
shaped the future.
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We don't know for sure
what a future with AI looks like,
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but what we do know
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is that you can either
embrace technology and work with it,
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or you can dismiss technology
and work against it.
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The right mindset,
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one of curiosity, adaptability,
and a willingness to embrace the unknown,
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turns new technology
into an opportunity for innovation.
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♪ [music] ♪
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It's this mindset that transforms Jimmy
James, the journeyman, into Jimmy Hendrix,
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the legend.
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If you are a teacher, you should check out
our free unit plan that uses this video.
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If you are a student,
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visit the links in the description for
more resources on how to use AI to learn.
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Or if you are just curious to watch more
videos like this, check out this playlist.