Beau tells the story of how she became aware of China's growing need for English names, how she developed her idea into a website, then into a business and why she thinks her story connected with a global audience.

Beau believes that providing a service related to a happy event, shared by the families and friends of the largest population on the planet, is a good way to ensure long-term success. She thinks that it may be easier for a young person to act on their idea because they are unaware of the obstacles ahead of them.

Beau is a 17-year-old A-level student whose website 'Specialname.cn' went viral in the UK after featuring in a BBC News story. The following day the story went global and was featured in 187 newspapers in 17 different countries. Beau's website helps Chinese parents chose an appropriate English name for their baby and in just four months has named 237,000 Chinese babies.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx