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YouTube is pushing pro-CCP content — and burying
China Uncensored. Now we have the evidence.
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Welcome to China Uncensored. I’m Chris Chappell.
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YouTube knows what you want. What you *really*
want. The more than 2 million of you subscribed
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to this YouTube channel might think you want to
watch videos exposing the Chinese Communist Party.
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But YouTube knows that’s not true.
What you really want to watch are
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videos about how incredible
China’s high speed rail is.
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And how there is absolutely no genocide
in Xinjiang, the land of happy Uyghurs
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and dancing cotton. Or dancing Uyghurs and
happy cotton. Don’t question the algorithm!
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When I started this show 12 years ago, I
knew it would be hard to fight censorship
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from China. But back in those innocent days,
I never imagined I’d soon have to fight an
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even scarier boss: Censorship
from American tech companies.
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You see, I just did a deep dive
into YouTube’s censorship. And
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the results absolutely shocked me.
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And this is not my first
YouTube censorship rodeo.
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YouTube’s censorship really
got going in late 2016,
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when YouTube started pulling
ads from videos—that is,
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demonetizing them—if they
deemed them too controversial.
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That included YouTube reaching back
in time and demonetizing old videos,
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including one of the first videos I ever
posted on this channel. It criticized
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the New York Times for doing a 180 on
their reporting of human rights in China.
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“It’s really weird that there was such a big
shift after 2001. I wonder what happened?”
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But despite YouTube’s demonetization, I
kept going. In 2019, I flew to Hong Kong
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to cover the Hong Kong protests
and inhale more tear gas than I
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thought humanly possible. And guess
what? YouTube demonetized us again!
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It was so bad that the media even covered it.
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That financial pressure should have
been enough to stop us, but it wasn’t.
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It got even worse in 2020. YouTube started
outright deleting videos we made about the
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Coronavirus. Like the one I made about how the
cure for coronavirus isn’t authoritarianism.
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After YouTube deleted it, we made a big stink
about it on social media, including Twitter.
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And thanks to public pressure,
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YouTube reinstated the video. Even though
they demonetized it and age-restricted it.
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YouTube continued to do
that throughout Covid. Even
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though more people were watching
China Uncensored than ever before.
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In the summer of 2024, we did a subscription
push at the end of some of our episodes. We
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got more than 30,000 new subscribers in just 5
weeks—blowing us way past 2 million subscribers.
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But then in early November 2024,
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we noticed something new happening to
our videos—and it was weird. Suddenly,
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our views tanked. They were only getting a half
or a third of the views compared to normal.
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The majority of our videos couldn’t
even get 100,000 views anymore.
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On a channel, that now had
over 2 million subscribers.
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And the way the algorithm works, lower views
means YouTube recommends our videos less,
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which leads to even lower views. This is
creating a death spiral for China Uncensored.
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So I had a phone call with our YouTube
rep, and she said *we* have a problem.
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Our viewers just aren’t engaged. We need to
do more to increase engagement on our videos.
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In other words, don’t question the algorithm!
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I started wondering, am I out of touch? Do the
kids not want to hear about the CCP anymore?
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Do I need to travel to China
and make videos about how great
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China’s high speed trains are. Or
how luxurious the labor camps are?
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But before I could book my ticket to
China and get my organs harvested,
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I got an email from fellow YouTubers the CCP
doesn’t like that much: Serpentza and Laowhy86.
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They said they were experiencing something weird:
all of a sudden, almost overnight, the views
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on all four of their channels had cratered.
Was China Uncensored seeing the same thing?
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Why yes, we were! We compared notes and
realized this had happened to all of our
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channels at the same time: right around
the US presidential election in November.
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So wait, the problem wasn’t me? When YouTube
claimed we didn’t have enough engagement,
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were they just gaslighting
us? That can’t be it, can it?
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So we asked you. We posted a
survey in late December 2024,
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and more than 6,000 of you responded.
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And the results were shocking.
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More than 1 in 4 of you said that YouTube
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had secretly unsubscribed you
from our channel at least once.
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More than 1 in 3 of you said YouTube
had secretly deleted your comments,
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often multiple times. There goes our engagement!
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More than 1 in 5 of you who have
notifications turned on said you
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are NEVER getting ANY notifications
for China Uncensored episodes.
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Oh, but it gets worse! Almost half of you told us
YouTube is “never” or “almost never” recommending
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China Uncensored episodes for you—even
though you’re subscribed to this channel.
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Same goes for other channels
that criticize the CCP.
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Serpentza and Laowhy86 did
their own viewer survey.
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The vast majority of their respondents said
YouTube is “never” or only “occasionally”
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recommending their videos
to their own subscribers.
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Meanwhile more than a third of you said YouTube
*is* recommending Pro-CCP videos—including Chinese
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state-run television as well as vloggers in
China saying very positive things like “Look
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at all the high speed rails,” and “There’s no
genocide happening here in beautiful Xinjiang!”
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We also discovered when you search YouTube
for “China”...China Uncensored is not in
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the search results. But you’ll get tons
of positive videos about China. Scroll
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down and you’ll see a lot of these channels
have fewer subscribers and views than China
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Uncensored...but to see our channel, you have
to scroll all the way down to position...95?!
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This isn’t even a video!
It’s just our channel logo.
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But YouTube would claim we just don’t
have as much “engagement” as the other
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channels YouTube promotes, like the one
with only 400,000 subscribers that sings
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the praises of China’s high speed train in Wuhan.
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Don’t question the algorithm!
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We actually repeated this experiment many
times on different computers using different
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incognito and private browsers. In all of
these times, when we searched for China,
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we only found a China Uncensored
video once. It was video number…552.
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We also noticed something
else odd. In this search,
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we went back and counted the number of videos
that were positive versus negative about China.
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In the first 100 videos, 65 were positive
about China. More than half of those were
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travel vlogs about how great Chinese cities
and high speed rail were. Only 21 videos
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were negative about China. Those were mostly
news reports about a new virus in China and
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China hacking the US treasury. Six videos were
neutral and 7 videos weren’t about China at all.
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That means there were more than 3 times as many
positive videos about China as negative videos.
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We then counted all 552 videos. That was more
balanced. But the majority of the videos were
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still positive about China. And a lot of the more
critical videos were bunched up toward the end.
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But let’s be real. No one scrolls through more
than 500 videos. What’s that, Shelley? Ok,
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no one scrolls through more than 500 videos
other than Shelley, who did this repeatedly.
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Most people probably don’t scroll past 100 videos,
or even 50. So it’s…interesting…that YouTube is
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recommending so many positive videos about China
at the top, and burying the negative videos.
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We’re not the only ones who have noticed
a possible pro-CCP bias on YouTube.
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Rutgers University’s Network Contagion Research
Institute just released a new study about TikTok.
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Unsurprisingly, they found that TikTok
was brainwashing America’s youth.
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In fact, it’s the first peer-reviewed
study to show that TikTok is actively
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manipulating perceptions of China
and the CCP through algorithmic bias.
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Ok, not that shocking, since TikTok is owned
by a Chinese company with ties to the CCP.
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But this peer-reviewed study also found evidence
of a possible pro-CCP bias within YouTube, too.
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Part of the study looked at engagement, which
is what YouTube says drives their algorithm.
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The more you like and comment on videos,
the more they show up, right? Right??
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Well, not according to this study. They
found that YouTube showed slightly more
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pro-CCP videos when they searched for terms
like “Xinjiang” and “Tiananmen Square.”
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That’s despite the fact that the anti-CCP
videos had more than twice as many likes,
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and more than three times as many
comments as the pro-CCP videos did.
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So if engagement was the main
thing driving YouTube’s algorithm,
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then the anti-CCP videos should have shown
up way more. But they didn’t. Interesting.
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So to recap: Two months ago, China Uncensored,
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Laowhy86, and Serpentza, three of
the biggest anti-CCP YouTubers,
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all experienced a mysterious, sudden and
huge drop in viewership at the same time.
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A survey of China Uncensored viewers shows
YouTube has unsubscribed many of you,
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deleted your comments, doesn’t
notify you of our videos,
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doesn’t recommend anti-CCP videos to
you but does recommend pro-CCP videos.
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YouTube searches for “china” almost never
show China Uncensored videos, but do show
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lots of positive China videos, especially
at the beginning of the search results.
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And a peer-reviewed study from Rutgers University
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found evidence of a pro-CCP bias
in YouTube’s search algorithm.
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Ok, it’s time to question the algorithm.
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It looks like YouTube is up to something new.
They’re stepping back from simply deleting
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people’s videos for being controversial. Overt
censorship is too easy to track and measure.
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This new thing is much worse, and
much more dangerous. YouTube is
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quietly redirecting viewers away from
China Uncensored and other channels
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critical of the CCP—despite these viewers
demonstrating that they *want* this content,
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by doing things like subscribing, leaving
comments, and turning on notifications.
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What YouTube is doing is called “soft
censorship.” Why would YouTube do this?
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Well, I can only guess.
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Perhaps it’s because YouTube’s parent company
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Google has quietly started
working with China again.
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Which is great. The Chinese Communist
Party literally considers itself at
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war with the United States, and
Google just goes to work with them.
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In 2017,
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Google opened an AI research lab in China.
Google opens new AI research lab in China
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Does Google hope to get its search engine
unblocked in China? Probably not. They
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just want access to user data from a billion
people, without the pesky privacy restrictions
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you have in democracies. How else can
they train their AIs, including Gemini?
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But it turns out, there’s a
horrible horrible downside
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to partnering with an evil regime bent on
controlling the minds of its own people.
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VOA reported in 2024 that
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Google’s Gemini parrots China’s propaganda.
Google AI Gemini parrots China’s propaganda
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For example, “Gemini said that the Chinese
Communist Party ‘represents the fundamental
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interest of the Chinese people,’
a claim the CCP itself maintains.”
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And “During VOA’s testing, Gemini had no
problem criticizing the United States.
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But when similar questions were asked
about China, Gemini refused to answer.”
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So is Google’s leadership intentionally
suppressing YouTube channels that criticize
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the CCP, so Google can maintain its
data operations in China? Maybe.
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Or it could just be malicious decisions
by a YouTube employee who doesn’t like
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channels criticizing China’s Dear Leader.
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Or that employee could be a Chinese
agent. Think I’m exaggerating?
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I’m not. A Twitter whistleblower revealed
the company had a Chinese agent on payroll!
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Twitter whistleblower says company
had Chinese agent on payroll
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Another explanation might be that Google has
spent seven years training its AI based on
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Chinese data. And YouTube’s algorithm might
operate partly based on that AI training.
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So after many years, YouTube’s AI starts to
act more like the Chinese Communist Party.
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Whatever the cause, the result is
Americans are being fed pro-CCP
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narratives at a time when China is
actively trying to destroy America.
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We’re not going to take this lying down.
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There are a bunch of things we’re
going to do to stand up to YouTube
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over the coming weeks—like reaching out
to the media and the US government. And
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it starts right now with *you*—that’s right, you.
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If YouTube claims we “don’t have enough
engagement”, let’s show ’em engagement!
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Years ago, I started calling you, the
supporters of China Uncensored, my 50-Cent Army.
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That was a tongue-in-cheek reference to the CCP’s
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50-cent army, the wumaos who comment
on China’s internet to praise the CCP.
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Well, now I’m asking for help from you, my 50-Cent
Army. This time, to troll the CCP. And YouTube.
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I’m officially launching Operation Honey Pot.
NOT TO BE CONFUSED WITH OPERATION HONEY TRAP!
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Here’s your mission, should
you choose to accept it:
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I want every single one of you to like and
leave a comment on this video. And I want
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you to include the honey pot emoji, which is Xi
Jinping’s favorite, since he is a honey bear.
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Leave any comment you like that includes that
emoji. It can be simple, like “I honey pot
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China Uncensored” or “Hostile foreign honey
pot.” Better yet, come up with your own.
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Just don’t write anything that would give
YouTube an excuse to delete your comment.
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Don’t write anything “offensive” and don’t
leave more than one comment per person.
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And don’t just like and comment on this video,
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do it on all of our videos. We publish
four videos a week, on Mondays, Wednesdays,
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Fridays, and Sundays. If you don’t see
them in your feed, come find them.
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In fact, go back and like and comment
on the videos that we’ve published
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since November. Don’t forget the honey pot.
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The more people who like our videos and leave
comments, the more engagement we get. And one of
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two things will happen: either you will directly
help our views dramatically go back up, or our
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views won’t, and you will help us expose exactly
how YouTube is screwing with China Uncensored.
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We’ll keep track of how many honey pots
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show up in the comments. If this goes the way
I think it will, this is only the beginning.
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I’ve put the honey pot emoji in the
description so you can copy and paste
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it. So like this video and leave your
honey pot comment below. Do it now!
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I’m Chris Chappell. Let’s fight that censorship!