Be the voice of the consumer. Marketing analytics and insights allow you to act as that essential link between the consumer and business to guide decision-making.

Hear from experts and Jessica Viesselman (MBA ’07), consumer insights manager at American Family Insurance, on how the skills you gain through the Wisconsin School of Business’ marketing specialization will empower you to add value to your workplace from day one.

Learn more about the marketing analytics and insights specialization: https://business.wisc.edu/graduate/mba/full-time/specializations/marketing/marketing-analytics-insights/

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