Module 4 Design Thinking Activity Instructions _ Lecture (2) 4m 31s - 9m 11s

This is sort of a bigger,
more hairy problem,

as you'll see from her TED talk.

You're also watching a TED talk

from Tyrone Poole;
he's a PCC alum.

He is also currently
continuing his work

that you will see,
that he launches, um,

talks about launching
in the TED talk,

and it is also--

it's a very specific part
of the homelessness problem

that he is trying to address.

So-- but you don't have to uncover
some big, hairy problem.

So let me give you an example.

I had a student last year

in this class who was a veteran.

He had been on crutches

because of multiple surgeries
on a leg,

and he talked about
all of the different problems

he was having with these crutches,

how they didn't work
for them-- him,

how they were causing pain,

how they weren't
adequately adjustable,

how he couldn't fold them up,

how they were too heavy.

So, this is-- this--
you could just be digging

into a simple problem

with, you know, somebody
in your life,

and, um,
and it doesn't need to be anything

that's super complex, okay?

But that is
what you're going to be using

this Design Thinking worksheet
to do.

I'm now going to pop back over

to the second set
of presentation slides

that are provided
for you this week

that help walk you
through these steps,

step-by-steps.

As you interview someone,
uncover a problem,

and then start to ideate,

start to create
a potential solution.

So, as I said before,

this is an approach

to up-- to figuring out,

identifying and figuring out
human needs and problems, okay?

So you're interviewing someone,

and you're trying to,
first of all,

spend, probably,
the majority of your time

understanding
exactly what the problem is

that they're experiencing,
or the unmet need that they have,

because until you understand this,
right,

we talked about this last week
in our discussion,

that until you
really understand a problem,

you can't start to figure out how--
how to address it

or how to solve it.

So there are five phases
in the Design Thinking process.

What we're going to be doing
with the worksheet

and in this activity this week

are-- is just focusing
on the first three.

Now, could you keep going?

Say you come up
with a really awesome problem,

a really good problem,
and you have some amazing ideas

about how to address it.

Maybe you do want to keep going
and prototype it, you know,

buil-- you know, maybe have
a product concept, a service concept,

and you want to keep going,
go for it.

I absolutely encourage students
to do that.

So again,
part 1 of this is just talking,

having an initial conversation

with the person
that you're interviewing,

trying to talk about a problem

that they
have personally experienced,

have first hand knowledge of,

something that's specific
and simple, okay?

Your job as the interviewee
is to be asking them

as many questions as you can,
to gain empathy, right?

Not just to listen
to what they are saying,

but to listen to how they're saying it,
to dig into, you know,

questions about how did they feel
when this was happening?

Why was this frustrating?

What wasn't working,
what exactly, you know,

how is this impacting them, okay?

So you're-- you're really trying to
see the problem

through their eyes

and with the feelings
that they have had

when they've experienced this,
okay?

So you're going to be filling
out as much as you can

in the-- in step 1

of the... worksheet.

Then the next step is,

how much deeper
can you dig into this, okay?

And also, how can you
check your assumptions

when you're asking questions,

when you're trying
to understand this problem?

Also,

try to dig into the causes

or what exact--
and what exactly it is

that is frustrating about this.

Is it the context?

Does it have something to do
with access,

or accessibility to something?

Does it have to do
with affordability?