Getting the last word with apology | Jennifer Thomas | TEDxGreensboro

Ten years ago, my husband and I
had an argument.

That is never fun.

Being at fault, I said "sorry"

I noticed JT was unusually quiet during dinner.

There was tension in the air
and a knot in my stomach.

What my apology had lacked in elegance,
I thought it made up in simplicity.

Apparently, not.

Recognizing that my apology
had failed miserably,

I did what any well trained
expert communicator would do.

I went inside and asked myself a question:

"What's the matter with him?"

(Laughter)

Actually, I asked him: What's the matter?"

He said: "I just wish you'd apologize."

I wanted to say:
"Whatcha talking about Willis?"

But I said something like:
"I said I was sorry."

And then I got curious.
"JT, what was I supposed to say?"

That's when I heard it.

"Honestly, Jen, I wanted you
to say you were wrong."

Wow.

Looking back, I realized

that instead of making me guess,
he had given me a gift.

What happened next?

I said, "That's what I've meant to say.
I made a mistake and I was wrong."

Soon the tension between us
lifted like a fog rolling out to sea.

We went on to have a happy evening
and I had my usually easygoing husband back.

This exprience between us

was directly related to my work
as a clynical psychologist

and it sparked my research
on apologies and forgiveness.

I realized JT is not alone.

We all have scripts that come from our childhood for apologies

but the trouble is,

we have a glaring lack of awareness
about effective apologies.

In my work as a business consultant,
I've seen my share of apologies.

It's so easy to feel overlooked,
undervalued, and ignored.

I know the real cause of trouble
in our offices today,

it's that we work with people,
who don't know how right we are.

(Laughter)

Everytime we get offended,

it creates an emotional block
between us and them.

The next time it happens, another block,
till we have a big wall

and it's very hard

to talk through a wall or around a wall,

and it doesn't go away
just with the passing of time.

Apologies require vulnerability
and it feels too risky to some people.

TED speaker and researcher,
Brene Brown, insists:

"Vulnerability does not mean weakness."

If I could talk
to that person in your office,

who hasn't given a decent apology
since the Bush administration,

that's 41 not 43, here's what I would say:

"You are crushing your credibility
and trashing your trust.

This is stunting your career growth

and causing untold frustration
for the rest of us."

What we really need
are baby steps for apologies.

My passion is to help people know what to say, whenever sorry isn't enough.

To that end we had amassed

what may be the world's largest data set
on apology preferences,

and we're just beginning.

The impact of our findings
on relationships at home and at work

could be truly transformative.

Who do I mean when I say we?

I realized that JT and I
were speaking different languages,

and I thought

there might be a lot of people
in the same boat.

I reached out to Gary Chapman,

New York Times
bestselling author of the book

The Five Love Languages.

He was kind enough to sit down with me

and we began with revealing
his five love languages.

Those are: words of affirmation,
quality time, receiving gifts,

acts of service, and physical touch.

What he says is if you really want someone
to feel loved and appreciated

you shouldn't speak your own love language
but you should speak theirs.

Otherwise you're just gonna
be wasting your effort.

When we sat down and talked,

I shared with him
what I've shared with you here,

and I added, "when it comes to apologies
the key word is sincerity."

We wanna know,

"did they really mean this

or are they just trying
to get this behind us?"

I told him that I was struck by the similarity

between this need to match our apologies
with what they expect,

and the need to match our love languages
with what they expect.

Then I waited for his reaction.

To my relief, he resonated with the idea.

He said,

"Yes, for any relationship to last beyond
the initial infatuation stage,

people have to be able to apologize."

And about few months later
he gave me this endorsement.

He said,

"What you have brought to my attention,
along with the love languages,

I'd call the other essential for happy,
healthy relationships."

We teamed up for some research
that became our book

When Sorry Isn't Enough.

Today we've asked 45.000 people,

"What do you most wanna hear
when people apologize?"

And the second question,

"When people apologize to you,
what do you expect them to say or do?"

You might wanna take
a mental note of these questions

because they're good ones
for you to use in your own life.

Their answers fell into five categories.

I promise we weren't looking for five,

although we know
he really likes that number.

(Laughter)

We coined the term Apology Languages
for these five different ways of saying

"my bad."

Each one is a separate key.

If you have a key and it unlocks the door,

you might be tempted
to use that on every door

but that would be foolish,
and would only end up with frustration.

It's the same way
with our apology languages.

I'm gonna share with you
percentages on how popular

each of our five apology languages are.

This data is hot of the press
for our event today.

The first apology language
is expressing regret.

40 people most wanna hear us say

"I'm sorry"

but that's not a complete sentence.

It's important that we give detail
about their feelings.

How we've made them sad,
angry, frustrated, worried.

They need to know that we really get it.

If it's just a small offence,
that may be enough

but if it's something
that's either serious or repeated,

they're really gonna want
to hear their apology language.

It might be something
like our second language.

Accepting responsibility.

37 people most want to hear us say

"I was wrong."

See, I've been practicing.

(Laughter)

This is really hard
for some people to say.

We find especially people,
who come from a family of origin

or we call it FOO in psychology speak.

They kind of put the fun
back in disfunction.

(Laughter)

They may have been told all the time
not just what they did wrong

but that they were bad,

and they learned
to cover up their mistakes.

The fact is, we all make mistakes.

Our third language of apology is
making restitution or making amends.

10% of people really want us to ask them
"What can I do to make this right?"

For them, talk is cheap.
They wanna see action.

Our fourth one is revising the plan.

10% of people also wanna hear us say
what's gonna be different going forward.

They wanna know that we've put
some time and effort

into making a better plan.

This didn't work so we should tell them

"This is a new insight I have
about when I went off track

or how much I disliked this situation."

We can't promise won't make a mistake

but here's my best plan for preventing us
from ending up in this bad spot again.

Our final language of apology is
the request for forgiveness.

3% of people most want to be asked that question.

"Will you please forgive me?"

You may be saying,

"Jennifer, I've never asked that question,
it would never even pop into my head."

The fact is, for people who as children
were expected to ask that question,

they're gonna expect that of us.

If we don't ask them, they may feel
like we're holding out on them

or we're just getting warmed up
for a great apology, why did we stop?

Those are our five languages of apology.

As you can see, you simply can't guess
what's gonna speak to a person.

If you're talking to someone you don't know what their apology language is or if you're giving an apology to a group we recommend that you use all five.

I do blogging about apologies in the media and I find that public figures use all five of these only 1% of the time.

(Laughter)

Lots of bad language of apology

"Mistakes were wade to the extent
that you were offended. We apologize."

I had such a good time
analyzing the apologies

by Tiger Woods, Lance Armstrong,
and any number of baseball players.

You also might notice,
as you look at these numbers,

that there's a huge imbalance.

Someone might be askig themself,

"Do we really need to focus on the meger 3%,
who want the request for forgiveness?"

If you're a smart manager, you will.

I worked with a company.

Employee name is Sarah,
I'm making up that name.

She paid such close attention
to every single detail

that she was driving her work team crazy.

One day, a guy who I'll call John,
blew up on her again.

He actually did come to her the next day
and started to give her a quasi apology.

Said something like,
"Sarah, I shouldn't have said that."

But you see, Sarah is in the 3%

and John was way out of the ballpark
with what she wanted to hear.

She was left thinking,
"And? Gimme some more here."

But John wouldn't budge.

After a little bit,
when she wouldn't let up,

he began to lob stink bombs at her.

Give me a nod if you've ever been hit
by one of these phrases:

"We can't do anything about it now,"
"You're too sensitive,"

"It's time to move on,"
"Why can't you just drop it?"

This one's really popular:
"Let's let the past stay in the past."

Hopefully, we can all
do better than John did.

Let me share a few tips with you
that we've learned along the way.

First, we want our body language
to match up with our words.

Everyone has that BS meter
and it'll go off if we seem very closed.

I also want you to not apologize by text.

Don't you all hate that?

Friends don't let friends text apologies.

None of your body language
is gonna come through that way.

It's just too simple,

and doesn't show your sincerity
because it's too easy.

If it's a serious apology,

I want you to consider writing it out,
and taking it and reading it to them.

The time you took to write it
will show them your sincerity.

Don't let yourself get distracted
so leave that cellphone behind.

And then, I narrowed it down to three defensive apology mistakes that people often make.

Let's not blame, excuse or deny.

Those happen to spell BED.

Blaming, that seems
to come naturally to kids

and I know a few adults,
who haven't outgrown that yet.

When my younger son had a Lego creation
that turned up broken parts and pieces,

he honed it one me as the culprit.

He said repeatedly that I was at fault
and finally I went to him and I said,

"Russel, I'm tired of you blaming me
for having busted your Legos.

I'm sorry about it but I didn't do it."

He leveled his gaze on me
and with his 5-year-old logic he said,

"I'm not blaming you,
I'm saying you're the one who casued it."

We also need to be careful
not to make excuses.

Benjamin Franklin said this,
"Never ruin an apology with an excuse."

And a red flag that an excuse is coming
is when we hear the word "but."

Especially, "but you."

Then we know, they've stopped apologizing

and they're now blaming me
for their poor actions.

We don't want to deny what we've done.

We should never try
to bluff our way around an apology.

When people a mistake, we admire those,
who admit their missteps.

It is the quality of our relationships
that drive our happiness in life.

When we return to those imperfect people in our world,

let's commit to doing our part
to make things right with others.

Let's put ourselves into their shoes and give them

what they really want and need.

What's the pay off?

Your team members will trust you,
your customers will be loyal to you.

You'll be replacing discord with harmony,

your relationships will be
more peacefull and productive.

You will feel glorious freedom.

As I talk today,
someone has come to your mind.

How do I know?

The hundreds of people with whom I talked, have told me so.

Here's what you can do when you feel

like you've already tried everything
to make things right with someone.

Demonstrate leadership,
make the next move.

To make sure you aren't just missing it
like I did with JT,

use all five apologies in your keyring.

When you look back,
you'll never regret it.

(Applause)