What is the buyer persona in marketing?

Title:
What is the buyer persona in marketing?
Description:

How well do you think your business understands its buyer personas?

Answer: ✔️ A semi-fictional representation of a business's ideal customer.

Why ❓ Buyer personas help businesses tailor their marketing efforts to better meet the needs of specific customer segments.

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Duration:
0:11
Dounia Doussia added a video: What is the buyer persona in marketing?
http://www.youtube.com/watch?v=I8UTPBJkBbg
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Added   by Dounia Doussia
Format: Youtube
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This video is part of Amara Public.