*View additional examples of Defensive cause marketing commercials at* https://causemarketing.com/ad-category/business-goal/defensive/. In this ad, Anheuser-Busch inoculates itself from product misuse by urging drinkers to enjoy Budweiser responsibility because #FriendsAreWaiting.
 
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*SCRIPT*

Man: "Welcome home buddy" (referring to his dog).

_Song by Dan Rodriguez:_ "You are me we were made for love. A lifetime is not long enough to show you what you mean to me. I'll be waiting here for you when you come home to me."

Man, carrying Budweiser: "I'll see you later buddy."

_On-Screen Text:_ For some, the waiting never ended. But we can change that.

Man: "Hey, I'm sorry. I decided I shouldn't drive home last night. I stayed at Dave's."

_On-Screen Text:_ Make a plan to make it home. Your friends are counting on you.

_Song, Reprise:_ "I'll be waiting here for you when you come home to me."

Man: "I'm back. I'm back. Ya, I'm back."

[Budweiser logo]

_On-Screen Text:_ #FriendsAreWaiting Enjoy Responsibly

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