-
- [David] Hello readers.
-
You ever see one of those videos
-
where you think you're looking at a shoe
-
and someone takes a knife to it
-
and it's actually cake?
-
That's what this video
is about, identifying
-
when an author tries to
pass off one kind of text
-
as another, cleverly
hiding their point of view,
-
this shoe is actually cake,
-
this informational text is
actually an argumentative one.
-
This is a rather underhanded
sort of rhetoric,
-
and when I say rhetoric,
-
I mean the art of persuasive
speech or writing.
-
Rhetoric includes a wide
range of tactics, right?
-
From figurative language to appeals
-
to the reader's emotions
-
or logic,
-
using heart-wrenching
imagery, invoking statistics.
-
These are tools in the rhetorical toolkit
-
and sometimes writers can use those tools
-
to hide their viewpoint.
-
Here, let me give you an example, which
-
for the record does
not represent the views
-
of either Khan Academy or me,
-
and is provided for
training purposes only,
-
here we go.
-
The facts on American poverty.
-
According to the US census,
-
the poverty rate in
the year 2022 was 11.5%
-
or 37.9 million people,
-
but 89% of American households
have air conditioners,
-
according to the US Energy
Information Administration
-
and fully 99.4% have at least
one electric refrigerator.
-
Both of these technologies
were luxuries a century ago.
-
The American standard of living is high,
-
even the percentage of households living
-
in conditions deemed food insecure
-
by the USDA was a mere 12.8% in 2022.
-
In 2002, 20 years prior, the
USDA claimed that only 11.1%
-
of American households were food insecure.
-
It may be the case that impoverished
-
is a term that does not accurately
describe these Americans.
-
Whoof, okay, so that
excerpt is trying to argue
-
by snowing us under
with context less facts
-
that poverty doesn't really exist
-
at the rate we think it does.
-
I'm gonna go through
-
and pick out some rhetorical techniques
-
that will tell us that this
is an argumentative essay
-
and not just an unbiased
informational one.
-
Here we go.
-
So the thing the author
of this passage wants
-
to do is create doubt.
-
Look at how they're doing that.
-
We've got these quotation marks
-
in the title around poverty,
-
which is what they used
-
to call scare quotes.
-
Scare quotes are meant
to cast doubt on an idea.
-
So already this shows that
the author wants you to think
-
that poverty isn't real, right,
-
so-called poverty.
-
The passage also includes other words
-
that are chosen to downplay poverty.
-
The words mere
-
and only a mere 12.8%
-
of the population in 2022 is 12.8%
-
of 333.3 million people,
-
so like 42.6 million people,
-
that doesn't sound mere to me,
-
that's a ton of people.
-
So the author is trying
to minimize something
-
that many people agree
is horrible, millions
-
of people going hungry.
-
The passage uses a rhetorical appeal
-
to the sense of logos, of reason,
-
it's trying to satisfy
the desire for facts
-
and figures using all these stats.
-
Presenting this data gives the passage
-
a feeling of accuracy and truthfulness,
-
but do those numbers tell the full story?
-
Sure, people might have refrigerators,
-
but can they afford food to put in them?
-
Here, the text gives the
reader a reason to say,
-
"We can all agree that
poverty is terrible,
-
but what if there aren't as
many poor people as we fear?"
-
And operating from that
basis allows you to say,
-
"Well, maybe we're wasting
money on anti-poverty programs."
-
It is true that Americans have appliances,
-
but is it accurate to say that simply
-
because 89% of US households
have an air conditioner
-
that those households
don't experience poverty?
-
Is one thing a good measure of the other?
-
I think the author of the
piece expects the reader
-
to make the correlation
that if you have AC
-
and a fridge, you can't
really be considered poor.
-
But is that a common
way of measuring poverty
-
or is someone's family income perhaps
-
a more accurate way to measure that?
-
Notice that income or
money is never mentioned.
-
Why is that?
-
It claims to be a fact sheet
-
that's really presenting
an opinion on poverty.
-
Once you know to look for this trick,
-
you'll start seeing it everywhere,
-
writers using rhetoric to
present their biased arguments
-
as unbiased fact.
-
So next time you're reading
an article, ask yourself,
-
what are the techniques
that the authors use
-
to try to convince their audience?
-
What facts are the authors including
-
and what facts are they not including?
-
Are they truly providing
objective, unbiased information,
-
or are they disguising their biases
-
and opinions using rhetoric?
-
Keep a sharp eye out readers,
-
watch out for cake disguised as shoes.
-
You can learn anything, David out.